POS campaign

September 2026

🚀 Another huge POS campaign underway!
We’re excited to have undertaken another major Texaco & Valero POS campaign, with NEW point-of-sale materials being rolled out across our Valero’s branded network.
This latest campaign brings together four exciting campaigns:
🔹 Valero – ‘It All Adds Up’
🔹 Valero – ‘UltraBoost Supreme Performance’
🔹 Texaco Star Rewards – ‘Every Fill Counts’
🔹 Texaco – ‘Supreme’

⛽ 530+ Texaco sites – including 72 in Northern Ireland
⛽ 190+ Valero sites – including 3 in Northern Ireland
That’s 720+ sites in total receiving fresh, impactful POS!

These campaigns give the sites a new look and bring the latest brand messaging to forecourts across the UK and Northern Ireland.

A huge campaign takes a huge amount of planning, coordination and teamwork, and it’s fantastic to see the rollout come together.

Another big campaign delivered. Another great result for our teams and customers.